September: In Review 2017

Written by Danielle Ricketts on 02 October 2017

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Hello and welcome to September: In Review

August | July | June

September has been and gone, and that can only mean one thing… it’s time for our recap of the best retail news and advice from last month. Before you jump too far into October, take a look at these 4 highlights from September. We’ve got a video, infographic, blog series and an article for you this month so read on and be entertained!

 

1. Video: How to win the Amazon Buy Box

This month, Retail 90 shared valuable advice for Amazon sellers on how to win the Amazon Buy Box. The video focuses on 3 things you can do to increase your chances of appearing in the box, including:

  1. Improving your Perfect-Order-Percentage
  2. Reducing your order fulfillment latency
  3. Getting involved with Fulfilled by Amazon

Approximately, 82% of desktop purchases are made via the ‘buy box’ and it’s even higher for mobile purchases with it reaching as high as 90%. These statistics highlight how valuable the box can be to Amazon sellers with a direct correlation to an increase in views and sales!

Watch the video to find out how you can increase your sales by winning the Amazon Buy Box.

Retail 90 is a retail-specific YouTube channel that shares weekly videos on the latest industry news and advice to help retailers grow. If you like what you see, why not subscribe to the Retail 90 YouTube channel today?

 

2. Infographic: Mobile Commerce Accounts for More Than 31% of Total Sales

BigCommerce have created this informative infographic on the state of mobile commerce in 2017. The motivation for the blog came from successful BigCommerce merchant, NatoMounts, who not only embraced a mobile strategy, but also saw incredibly high conversion rates that were even higher than the desktop average! This inspired Tracey Wallace, BigCommerce’s Editor-in-Chief to explore the industry average performance.

The key statistics from the infographic include:

  • The average conversion rate is 4.31% on desktop and 1.5% on mobile.
  • However, mobile conversion increased 30% year-on-year from 2015 to 2016.
  • One-page checkouts and digital wallets improves mobile conversion by 10%.

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View the full infographic for more interesting stats on what’s changed in the world of mobile commerce.

 

3. Advice: Getting ready for Black Friday and Cyber Monday

Ecommerce experts, Shopify have been churning out the Black Friday and Cyber Monday content ahead of the game to get you ready for the big weekend well in advance. There’s been a wide variety of blogs so far, including advice for your marketing campaigns, preparing your store, making sure your finances are in order and getting your shipping in shape. Our favorites so far include:

1. The 26-Point Checklist to Prepare Your Store for Black Friday Cyber Monday

If you’re considering making things physical this Black Friday or Cyber Monday, then this checklist is for you! This list covers everything you need to think about in order to ensure your store is ready for that increased footfall! Not only will these 26 tips help you prepare, they’ll also make sure you’re profitable this BFCM weekend.

2. The Ultimate Guide to Shipping For Black Friday Cyber Monday

An increase in the number of orders placed means an increase in the number of orders you have to ship out of the door! You need to be prepared just in case you reach those record-breaking levels! This blog shares how you can map out your process, stock up on the right supplies, deliver a great unboxing experience, and most importantly, set up your BFCM shipping strategy.

3. The Beginner's Guide to A/B Testing During Black Friday Cyber Monday

There’s a lot of advice out there on A/B testing but not so much specifically on Black Friday and Cyber Monday. Testing on the cyber weekend is a whole different ball game. Your website is going to see higher volumes of traffic and your website visitors are likely to adopt different shopping habits. Read the full blog to find out whether you should be testing, why it’s different, the pros and cons, and how to properly test during Black Friday & Cyber Monday.

These blogs are well worth a read if you’re planning on participating in the Black Friday and Cyber Monday weekend.

 

4. Article: Using the gift of data to prepare for the holiday season

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Retailers now have access to more data than ever before but are they using it to their full potential? That question drove our very own CEO, Derek O’Carroll, to share how data-driven decisions can help retailers prepare for the upcoming holiday season.

The ITProPortal article focuses on 3 key operational areas that retailers should prioritize now:

  1. Retail Reporting Metrics - Creating a Product and Margin Strategy
  2. Sales and Customer Performance Metrics - How Do You Rank?
  3. Marketing and Promotion Metrics - Connecting the Dots

Read the full blog to find out how data-driven decisions can get you to where you need to be this holiday season!

 


That’s all for September’s recap. We hope you have a successful October! If you enjoyed this month’s in review blog, subscribe now to get next month’s blog delivered straight to your inbox.

Danielle Ricketts
About the author
Danielle Ricketts

Danielle Ricketts is the Senior Global Content Manager at Brightpearl where she spends her time following her passions of writing, retail and social media. She can be found writing away about all things retail or engaging with followers online.

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