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Hello and welcome to June: In Review

May | April | March

The end of June is upon us so that can only mean one thing… it’s time for our recap of this month’s hottest retail, ecommerce and digital marketing stories. There were lots of updates breaking the headlines in June including a revolutionary shopbot and updates for business advertising on Snapchat. We’ve also picked some great educational pieces on how to get ready for the holiday season and how you can really conquer flash sales.

Sit back, relax and enjoy our top 4 picks from the month...

 

1. Article: This 'shopbot' allows you to find out where an outfit is from simply by taking a photo

This month, Business Insider wrote an article on one of the latest technologies which could revolutionize the shopping experience. The article introduces a “shopbot” from Glamix which would allow shoppers to snap a picture of an outfit to find out where it is from.

All the user needs to do is send a picture to the Glamix Facebook Messenger and the AI-bot uses image recognition and automatic responses to send back suggestions of the exact or similar products. This could allow shoppers to even find a cheaper alternative! Read the full blog to find out more about how this revolutionary smartphone technology works.

Do you think this could be a game changer for the retail industry? Let us know what you think in the comments section at the bottom of the blog.

 

2. Webinar: Natural Baby Shower Share How You Can Gear Up for a Great Christmas


This month we hosted a webinar with successful retailer, Natural Baby Shower, who sell a wide range of natural baby products and have gone from selling off their kitchen table to turning over £5 million each year.

Natural Baby Shower joined us on the webinar to discuss how retailers can make the most of the festive season, starting with Black Friday and running right through to the New Year. Even though we’re only halfway through the year, it’s now the time for retailers to start getting ready the hectic holiday season before it’s too late!

Clifton Vaughan, owner of Natural Baby Shower also shared how having the right technology stack in place can save you time and money.

Don’t miss out, watch the webinar below or read the highlights in our blog.

 

 

3. News: Snapchat launch new ad options for SMEs

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There was big news for SMEs looking to advertise with Snapchat this month as they announced a new service to help small businesses take the Snapchat advertising plunge. They’ve begun by rolling it out in the US and have teamed up with 25 SMEs to help build, run and measure campaigns. Find out more in this article from TameBay.

With over 100 million daily active users and 400 million snaps sent every day, Snapchat’s a real social media contender. Especially for the young generation as it’s the most used social media platform among 12-24 year olds. Would you try marketing with Snapchat? Let us know what you think in the comments section below.

 

4. Article: The Art and Science of a Successful Flash Sale Strategy

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When it comes to Flash Sales it can be very easy for retailers to make common mistakes so what really is the art and science of a successful flash sale strategy? This article written by our very own CEO, Derek O’Carroll, for Total Retail shares the three biggest areas retailers should focus on including:

  • The role of automation in flash sales
  • How smart data analysis can quickly improve flash sales
  • Why taking charge of policies is so important

Read the full article to find out how you can really take advantage of flash sales.

 


That’s all for this month, we hope you’ve enjoyed our recap of this month’s hottest retail stories! If you already can’t wait for the next blog, subscribe to the blog to get July: In Review delivered straight to your inbox.

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About the Author

Danielle Ricketts is the Senior Global Content Manager at Brightpearl where she spends her time following her passions of writing, retail and social media. She can be found writing away about all things retail or engaging with followers online.