Thanks to technological innovation and behemoths like Amazon leading the charge when it comes to customer experience, it’s now easier than ever for shoppers to turn their backs on you when they’re not happy or satisfied and to share their negative experiences online.
As a result, today’s online consumer is increasingly vocal and unforgiving – but also much more reliant on the feedback of other shoppers to support their decision making.
During a recent research project with Trustpilot, we found that negative reviews are having a discernible impact on merchants and brands. If this is also the case for your business, then take a look at our infographic below, which shines a light on the five things you need to know about this growing review culture…
Get more key insights like this in our full report: