B2B ecommerce is growing at a staggering rate. Forrester predicted that by the end of last year, it would reach $889 billion and represent 11% of total B2B sales in the U.S. By 2021, they expect it to reach $1.2 trillion, which presents merchants with a significant opportunity to capitalize on this.

How can Amazon help you to grow your wholesale business?

One way to capitalize on the growing opportunity that B2B ecommerce and wholesale presents is to use the increasingly popular ecommerce marketplace, Amazon.

Accounting for 43% of all online retail sales in the US just last year, there’s no denying that Amazon will provide you with an amplified and hugely successful marketplace to sell your products on.

Merchants everywhere often strive to offer the same level of customer service as Amazon does, with zero-fault fulfillment and fast shipping. And now Amazon are taking the world of wholesale and B2B ecommerce by storm.

Amazon Business was launched in the US in 2015, serving more than 400,000 businesses in the first year alone, with the aim to repeat these efforts now that they’ve launched this new service in the UK as well.

According to Bill Burkland, Head of Amazon Business in the UK:

"You can think about Amazon Business being for business customers what is for consumers. It's a marketplace where business customers can come and be confident that no matter what they're looking for to operate their business, there's a high probability they'll be able to find it on Amazon."

Did you know that we’re co-hosting a webinar with Amazon on May 23, 2018? It’s designed to give you expert advice on growing your wholesale business with Amazon. Sign up now!

Powerful back office software to support your Amazon sales growth

Multichannel technology is now at the point where launching additional websites and marketplaces is fast, easy and requires very little effort.

Here at Brightpearl, we’ve supported Amazon sellers (both B2C and B2B) for many years, with our built-in Amazon integration that allows you to keep inventory levels synchronized, download Amazon orders and update financial records, all in real-time.

In fact, Amazon merchants using Brightpearl see some incredible results on average:

  • 100% of merchants shipping 10k or more orders per year achieve 24 hour delivery
  • 100% of merchants shipping more than 10k orders per year invoice orders either on the same day or the next day
  • 26.8% growth in order volume was achieved through Amazon in 2017 versus the previous year

Are you curious as to how this growth is possible in your business?

On May 23, 2018, at 9am EST or 2pm GMT, Amazon will join us on a webinar to share secrets for successfully adopting a B2B model, or growing an existing one, and how Amazon Business and Brightpearl can help you to do so.

In less than 45 minutes you’ll:

  • Understand the opportunity and why B2B ecommerce is growing rapidly
  • Get practical advice and best practise tips from Amazon to drive a scalable model
  • Understand how to ensure growth and efficiency across your entire operations
  • Gather learnings from other retailers as we delve into customer case studies

So if you’re considering, or have ever considered opening up your B2B offering, this webinar is designed for you. Sign up now!


By 2021, it's predicted that B2B ecommerce could reach $1.2 trillion

Find out how to capitalize on this opportunity on our webinar with Amazon.


Get more content like this direct to your inbox.

About the Author

Justine Cross is the Content Marketing Executive at Brightpearl where she can be found writing away about all things retail and business related. Previously to joining the Marketing team, Justine enjoyed helping customers with the Brightpearl system within both the Customer Support and Customer Success teams. After over 5 years with Brightpearl, she has become incredibly passionate about business success for retailers, and spends a large part of her days thinking of ideas for hot topics she thinks you'll love learning from and reading about.