B2B ecommerce is growing at a staggering rate. Forrester predicted that by the end of last year, it would reach $889 billion and represent 11% of total B2B sales in the U.S. By 2021, they expect it to reach $1.2 trillion, which presents merchants with a significant opportunity to capitalize on.
One way to capitalize on the growing opportunity that B2B ecommerce and wholesale presents is to use the increasingly popular ecommerce marketplace, Amazon.
Accounting for 43% of all online retail sales in the US just last year, there’s no denying that Amazon will provide you with an amplified and hugely successful marketplace to sell your products on.
Merchants everywhere often strive to offer the same level of customer service as Amazon does, with zero-fault fulfillment and fast shipping. And now Amazon are taking the world of wholesale and B2B ecommerce by storm.
Amazon Business was launched in the US in 2015, serving more than 400,000 businesses in the first year alone, with the aim to repeat these efforts now that they’ve launched this new service in the UK as well.
“You can think about Amazon Business being for business customers what Amazon.co.uk is for consumers. It’s a marketplace where business customers can come and be confident that no matter what they’re looking for to operate their business, there’s a high probability they’ll be able to find it on Amazon.”
We recently partnered with Amazon on a webinar to discuss how you can utilize their platform for your wholesale business. If you missed it, you can watch the recording here:
The numbers of products being sold to business customers via Amazon is growing year-on-year. In fact, Amazon shared some extraordinary results seen between 2016-2017, such as an increase of 233% for sales to business clients within the automotive industry, and a 188% increase for healthcare clients.
These additional business-specific features include:
In particular, the seller dashboard contains vital information to show you how often you’re winning the ‘Buy Box’. Amazon have also created this useful guide of the reports you should keep an eye on, plus advice for “winning” the ‘Buy Box’.
Are you interested in reading more Amazon selling tips? Check out our infographic!
Multichannel technology is now at the point where launching additional websites and marketplaces is fast, easy and requires very little effort.
Here at Brightpearl, we’ve supported Amazon sellers (both B2C and B2B) for many years, with our built-in Amazon integration that allows you to keep inventory levels synchronized, download Amazon orders and update financial records, all in real-time.
In fact, Amazon merchants using Brightpearl see some incredible results on average: