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B2B ecommerce is growing at a staggering rate. Forrester predicted that by the end of last year, it would reach $889 billion and represent 11% of total B2B sales in the U.S. By 2021, they expect it to reach $1.2 trillion, which presents merchants with a significant opportunity to capitalize on.

How can Amazon help you to grow your wholesale business?

One way to capitalize on the growing opportunity that B2B ecommerce and wholesale presents is to use the increasingly popular ecommerce marketplace, Amazon.

Accounting for 43% of all online retail sales in the US just last year, there’s no denying that Amazon will provide you with an amplified and hugely successful marketplace to sell your products on.

Merchants everywhere often strive to offer the same level of customer service as Amazon does, with zero-fault fulfillment and fast shipping. And now Amazon are taking the world of wholesale and B2B ecommerce by storm.

Amazon Business was launched in the US in 2015, serving more than 400,000 businesses in the first year alone, with the aim to repeat these efforts now that they’ve launched this new service in the UK as well.

According to Bill Burkland, Head of Amazon Business in the UK:

"You can think about Amazon Business being for business customers what Amazon.co.uk is for consumers. It's a marketplace where business customers can come and be confident that no matter what they're looking for to operate their business, there's a high probability they'll be able to find it on Amazon."

We recently partnered with Amazon on a webinar to discuss how you can utilize their platform for your wholesale business. If you missed it, you can watch the recording here:

 

Three top takeaways from the webinar

1. There is significant opportunity for wholesalers to capitalize on the Amazon Business marketplace.

The numbers of products being sold to business customers via Amazon is growing year-on-year. In fact, Amazon shared some extraordinary results seen between 2016-2017, such as an increase of 233% for sales to business clients within the automotive industry, and a 188% increase for healthcare clients.

2. B2B businesses see a few extra features to help them with wholesale orders.

These additional business-specific features include:

  • Ex-VAT Prices
  • Quantity Discounts
  • Request a Quote
  • Pay By Invoice

3. Merchants should remember to use the detailed reports in Amazon Seller Central.

In particular, the seller dashboard contains vital information to show you how often you’re winning the ‘Buy Box’. Amazon have also created this useful guide of the reports you should keep an eye on, plus advice for “winning” the ‘Buy Box’.

Are you interested in reading more Amazon selling tips? Check out our infographic!

 

Powerful back office software to support your Amazon sales growth

Multichannel technology is now at the point where launching additional websites and marketplaces is fast, easy and requires very little effort.

Here at Brightpearl, we’ve supported Amazon sellers (both B2C and B2B) for many years, with our built-in Amazon integration that allows you to keep inventory levels synchronized, download Amazon orders and update financial records, all in real-time.

In fact, Amazon merchants using Brightpearl see some incredible results on average:

  • 100% of merchants shipping 10k or more orders per year achieve 24 hour delivery
  • 100% of merchants shipping more than 10k orders per year invoice orders either on the same day or the next day
  • 26.8% growth in order volume was achieved through Amazon in 2017 versus the previous year

Learn more about the Amazon Business platform here, or get in touch with us today to find out how we can support your Amazon-powered business.

Did you miss the webinar? Watch the recording now!

Did you miss the webinar?

Watch the recording now, and find out how to capitalize on the growth of B2B ecommerce for your business.

WATCH

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About the Author

Justine Cross is the Content Marketing Executive at Brightpearl where she can be found writing away about all things retail and wholesale related. Previously to joining the Marketing team, Justine enjoyed helping customers with the Brightpearl system within both the Customer Support and Customer Success teams. After over 6 years with Brightpearl, she has become incredibly passionate about business success for retailers, and spends a large part of her days thinking of ideas for hot topics she thinks you'll love learning from and reading about.