Donna Dobson, from our partner Sage Pay, highlighted retail sales data (taken from Sage Pay’s Cyber Monday Survival Guide) and key tips on preparing for what is expected to be one of the busiest Cyber Monday’s ever.
Looking at sales figures for 2013, the expected £10 billion resulted in £11 billion, impacted by an increase in domestic GDP and consumer income.
While Black Friday has historically been one of the busiest shopping days on the High Street, with the growth of online sales over the years, Cyber Monday 2013 saw 113 million visits to online shops in one day, equaling 400 million hours spent clicking away.
It’s now predicted that online sales for 2014 will increase by 18% to an estimated £13 billion. How do you prepare for the rush?
Watching the webinar, you’ll learn the steps retailers need to take now:
1. Consider what discounts you’ll provide and stock up on those items and others expected to move
2. Consumers are not just demanding to purchase at anytime and from anywhere, they expect it. Your online shop needs to be optimised for mobile and tablets, otherwise consumers can quickly go elsewhere.
3. Monitor all online activity to identify dropouts on your pages. Provide a ‘frictionless’ online buying experience.
4. Offering a variety of payment options can encourage purchases, as does a single-click check-out process.
5. Fraud increases during the holiday season. Consider fraud protection and other the tips included in the Cyber Monday Survival Guide.
Watch the full version of the ‘Cyber Monday 2014: How to convert your site visitors to buyers’ webinar to learn how you can prepare for one of the busiest online shopping days not only of the year, but of the holiday season.