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Email marketing has been growing and growing for the last 36 years, and it’s not going anywhere soon.

As the single most cost effective strategy available to modern marketers, skillful use of email marketing delivers the highest ROI compared to any other marketing tactic, and should be considered one of the most profitable elements of your entire ecommerce strategy.

And yet, in spite of the overwhelming success email marketing can deliver, many online retailers are failing to properly engage with the channel, disregarding it as spam, and opting to invest in higher risk, unproven strategies.

Online retailers who fail to engage with email marketing are not only leaving money on the table, they are potentially damaging their long term profitability.

Join Phill Kay (Brightpearl) and John Hayes (iContact) as they dig deep into the world of email marketing - the profitable component of your ecommerce strategy. In this highly informative webinar, you’ll learn:

  • How to build powerful email lists that will help you to build and drive brand loyalty, generate repeat sales, and increase your profits.
  • How the use of social media and mobile technology have transformed and enhanced the value proposition of strategic email marketing, delivering a more flexible and targetted solution.
  • How you can launch your own strategic, targeted campaigns which will begin to drive revenue for your business in the next 30 days (or sooner!)

Check it out:

 

 

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About the Author

Passionate about ending the reign of click-bait, Joe Walton is all about creating engaging, practical content for multichannel retailers at Brightpearl.