The way in which consumers buy from retailers is constantly changing and recently, it’s rapidly evolved with an increase in the adoption of omnichannel retail strategies. The customer journey has become less predictable. It’s become more difficult for merchants to offer the consistent and excellent customer experience that consumers expect.
There’s tonnes of evidence to support why an omnichannel retail offering is so incredibly important in today’s retail landscape. We wanted to share a few of our favorite statistics to emphasize how a consistent omnichannel customer experience could increase your sales and profit:
We created this infographic to show you how every customer journey is now different and how important it is to embrace an omnichannel retail strategy. These 5 examples show various customer journeys, all different and all unique. From the omnichannel savvy customer to the last-minute buyer, and the researcher to the impulse shopper, this infographic features them all.
This infographic is taken from our recent guide, ‘An Introduction to Omnichannel Retail’, written by independent retail expert Nicole Leinbach Reyhle from Retail Minded, which explores everything omnichannel including:
Download the guide today to find out how an omnichannel retail strategy can help you take your business to the next level.
There’s so many paths shoppers can take before finally converting. Have we missed any customer journeys that you typically see your customers taking before purchasing? Let us know in the comments section below.