The experts over at iWeb have been designing and developing websites for over 20 years for clients of all shapes and sizes, so when it comes to website briefs, they’ve seen it all – the good, the bad and the ugly.
If you’ve been tasked with writing a website brief, you might be wondering where to start. The good news is that the art of writing a killer brief is actually pretty simple. This guide contains the core elements we recommend you include.
A great brief is the foundation upon which all successful websites are built.
Get it right and it smooths the path to cost effective, quality output; get it wrong and it leads to incorrect solutions, wasted time and lost enthusiasm.
The brief supplies a clear base from which the agency and client can align their thinking. It clearly defines your requirements and objectives, and records key information like budgets, deadlines and who is responsible for what.
To deliver a fully efficient and successful website, it’s critical both parties understand your business and objectives inside and out. Think of it as the business plan for your website. The more information you can provide upfront, the better placed an agency will be to deliver your vision.
Provide a project description and background:
Define who your target audience is and what they care about:
Think about what your customer should think or do in response to visiting your website:
If you already have a website, provide some insights on the following:
Map out your competitive landscape:
It’s important everyone knows what is involved and when it’s needed by. This will help you and your agency allocate the best resource to the project. Some factors to consider are:
To ensure your website operates exactly how you want it to, consider these technical elements:
If your site is transactional, then the primary details should be scoped out in a separate functional specification document. But for now, it’s worth including the basics, such as:
What is the budget for design and development of the website?
Some clients are very reluctant to giveaway their budget to an agency at the brief stage. But being open and honest about this means you will get better, more accurate quotes in response.
If you don’t have a fixed budget, then specify a price bracket that you are comfortable with, for example, between $15,000 – $20,000.
It’s also worth including information on:
Include all of these elements and you’ll be sure to get off on the front foot with your killer website brief!