Just a few short years ago, it was believed that there were over 110,000 ecommerce websites generating revenue of a meaningful scale on the internet.
Of course, now that retail ecommerce sales equate to something like $2.3 trillion per year (and growing), that number of ecommerce websites has only gotten a whole lot more mammoth-sized.
And that’s not even including all the extra apps and technologies an ecommerce business needs in order to thrive… email marketing, inventory management, warehouse management, accounting software, CRM, the list really does go on.
If there are that many technologies and services out there dedicated to helping ecommerce businesses to grow, how do you know where to start?
We recently teamed up with ecommerce experts from Americaneagle.com, BigCommerce, Jasper Studios and ShipStation to provide you with all the information you need to identify and simplify the perfect ecommerce technology stack for your business.
In case you missed the webinar, here are the top takeaways from it…
Derek Cwik, the Director of Integrations and Principal Solutions Engineer at Americaneagle.com spoke about the shift in ecommerce technology he’s seen over the years.
He explains that in the past, there was a call for large annalistic systems that kept everything in one place. But these systems were difficult to maintain with updates requiring a replatforming project, resulting in the need for Software as a Service (SaaS) ecommerce providers.
But this in itself presents a couple of challenges:
Derek explains that this is where you need a ‘best of breed’ solution, supported by powerful ready-made integrations to support all of the facets of your business. With this type of solution in place, you’ll get your products to market faster, costs will be significantly reduced, upgrades will be easy and data silos will be gone.
You’ll be able to spend more time and more resources on reinvesting back into your business.
Dan Fertig, Global Director of Agency Partnerships at BigCommerce came next to discuss the shift towards SaaS ecommerce technology further.
He defines SaaS as “software that is owned, delivered and managed remotely by one or more providers,” while Forrester predicts that “two thirds of platform decisions will be shifting towards software as a service by the end of 2019.”
But what exactly is causing this shift?
Russell Griffin, Senior Director of Channels at ShipStation, picked up where Dan left off to discuss how the likes of big box retailers, such as Amazon, have changed customer expectations – especially when it comes to how fast they receive their products.
He had this advice for achieving shipping efficiency:
Our very own Kenny Johnson, Senior Director of Product Management at Brightpearl followed on from here to advise on when you should start considering an ERP or back office system like Brightpearl, and how to be successful in implementing one.
As your business grows, you’re likely adding layers of complexity and siloed systems in order to support that growth, resulting in some (or all) of these pain points being present within your business:
In order to be successful in implementing a back office or ERP system, Kenny had this advice:
Another key quote that came from Kenny during the webinar was this:
“As the larger retailers out there are driving consumer behaviors and expectations to everything being near real-time, you need to ensure that you’re continuing to drive down your marginal cost per order, and automating where you can, in order to keep up and provide high levels of customer service, and ensure you’re getting orders out of the door on time.”
Finally, Jon Marsella, Founder and CEO of Jasper PIM finished the discussion by explaining how Product Information Management Systems (PIM) can enhance the functionality you get from your ERP and ecommerce store.
Here are some key points to remember from his discussion:
He also spoke about how you know you need a PIM within your business:
Finally, a key quote from Jon was:
“If you work with an ecosystem that is synergetic, and connected together – as this group of partners are – you can expect that our tools are compatible. And that is a huge element in considering where you’re moving to in terms of skill.”
We hope this recap of the ecommerce tech stack webinar has been useful. Make sure you keep an eye out for future events and webinars we’re hosting or co-hosting by following us on social: