Black Friday and Cyber Monday 2016: 3 Top Tips to Survive
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Hello and welcome to July: In Review.
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The end of September already? That can only mean one thing, it’s time for our monthly recap of the best retail and ecommerce stories to hit our screens this month.
September has certainly been full of tonnes of great content with the fashion industry taking center stage and the holiday season content in full swing as we inch ever so closer to the busiest shopping period of the year.
Now it’s time for us to recap on the hottest content to grace the internet this month…
1. Blog: ‘Inventory Management Can Make Your Holiday Season the Best Yet’
Optimizing your inventory management is important at any time of year but it’s even more crucial during the holiday season as it’s easy to lose control in the busy shopping periods. Our CEO, Derek O’Carroll, shared some great tips with our partner, ShipStation, to make sure your inventory is in check so you can have your best holiday season yet.
With tips including how to make sure you avoid stock outs, organize your warehouse, and streamline your pick, pack, ship process, this blog is not to be missed. Read the full blog with even more useful tips for success this holiday season.
2. News: ‘Runway to retail: How fashion brands are introducing ‘see-now, buy-now’
The fashion weeks have taken over this month from London to New York and Milan to Paris, it’s been a big month for fashion. There was one topic of conversation which took center stage… shoppable catwalks as the ‘see now, buy now’ strategy begins to become a reality.
The need for immediacy in the fashion industry is becoming very prominent and accessibility of new-season collections is become easier. Topshop launched ‘Runway to Retail’ at London Fashion week (which can be seen in the video above) by making their collection available immediately after the show. Other retailers including Ralph Lauren and Tom Ford also adopted the idea of shoppable catwalks. Read Econsultancy’s article to find out more.
What do you think of the growing need for immediacy in the fashion industry? Do you think it’s viable for independent retailers? Let us know in the comments section at the bottom of the blog.
3. Blog: 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert and Bring People Back
Our friends at Bigcommerce produced a great blog this month with a pretty extensive list of ways to drive traffic to your ecommerce store. It not only covers how to acquire browsers but also how to convert and bring those shoppers back. The whole article covers:
- How to drive traffic
- How to convert that traffic
- How to bring people back
- How to measure and report
- How to repeat that success
Check out the 30 proven ways and learn how to increase your traffic and the number of returning customers.
4. Series: Holiday Season Secrets to Retail Success
For the majority of retailers the holiday season is the busiest time of year and although you’ve probably completed most of your holiday preparations, there’s plenty of last minute tips you can follow to have a successful holiday season. We thought we’d help you out by launching our ‘Holiday Season Secrets to Retail Success’ which will feature lots of useful tips to help you survive the hectic holiday season.
We’ve already published reams of great holiday season content to help you out including our Key Holiday Shopping Dates Calendar which you can download, print and put up on your wall so you’re reminded of all those key dates in November and December. Nicole Leinbach Reyhle from Retail Minded also offered advice on creating loyal customers from holiday shoppers and we began to discuss the crazy discount days, Black Friday and Cyber Monday.
Catch up on the beginning of all the useful tips for the holiday season and keep your eyes peeled for plenty more content coming your way!
That’s all for this month, we hope you have a great October! Enjoy our monthly recaps? Don’t miss out, subscribe to the blog to receive them straight to your inbox (as well as tonnes of other great content)!
