3 Essential POS Integrations for Your Retail Store

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A POS system has become an indispensable tool of the retail industry. It has simplified the billing process and reduced the time and effort previously required in recording transactions, managing inventory, generating bills and more. It has enabled retailers to switch from cash registers and manual entry to automated POS software. POS allows retail stores and shopping malls to plan and organize their sales effectively; from orders and purchases, to payments and inventory, everything becomes more manageable with POS software.

Today, retail POS software is usually cloud-based, which gives you the advantage to connect your POS system with other systems seamlessly. It facilitates the real-time sharing and transfer of data to cloud servers, ensuring other systems can send and receive data to and from your point of sale seamlessly. This establishes a strong network of systems, which automates most processes efficiently.

In an organization, integration between POS and other systems is essential as it keeps your processes in line and leads to proper inventory management, accurate accounting, improved warehouse management, better productivity, and augmented revenues.

However, different businesses have different needs depending on your operating niche. So, you would want your POS systems to address all your needs. Though POS integrations are robust, the one-size-fits-all philosophy is not applicable in every case. That is why there are different kinds of POS integrations to cater to diverse business needs. The selection of the appropriate POS integration depends on your requirements.

We've listed the most popular POS integrations below so you can make your choice accordingly.

1. Ecommerce POS Integration

This integration between your website and your store, created using ecommerce software and POS software, is essential to successfully running an online business as it ensures a seamless workflow. It manages everything right from the inventory, purchases and sales, to payments and accounts. The major benefit of this integration is accurate inventory management.

It’s not good practice for ecommerce retailers to realize that an order could not be completed because of the shortage of products. This happens when there is improper inventory management. If inventory is maintained regularly, then you'll be aware of the total sales and the products available. This ensures you can restock your products in advance for a smooth workflow.

Apart from keeping your inventory in sync with sales, ecommerce POS integrations also save product-related data including quantities, descriptions, variants, SKU numbers, price discounts and other significant details. Additionally, an ecommerce POS integration helps with fetching customer details. Whenever a customer places an order on your ecommerce site, their details are automatically submitted to your company’s database. So, you can easily send them special offers, recommendations and invites to bring them back to your store.

2. Accounting POS Integration

In this integration, the communication takes place between the sales data of your point of sale and your accounting software. In addition to the standard sales and payment details, the integration is also able to allow the sharing of inventory and customer data, invoices and other important financial information.

Your accountant should scrutinize the accounting data and you must take their advice when integrating your POS and accounting. You can evaluate the software according to various needs. For instance, some integrations communicate sales daily, weekly or fortnightly, while others are in real-timeYou might also feel the need to record customer details against your invoices and then transfer them to your accounting system so as to have a complete customer order history.

3. Marketing POS Integration

This is the most popular integration used by almost every company that uses POS. This integration cultivates your relationship between you and your customer. The integration allows the fetching of customers' information (including contact numbers, addresses, names, emails, birthdays, and more) from your point of sale, ready to send it to your marketing system.

This customer data is automatically recorded on your marketing system, thereby allowing you to send promotional emails or messages to your customers effortlessly, and helps you to get acquainted with your loyal customers.

The biggest advantage of this integration is that it saves both time and effort for the marketing team. They don't need to manually export the data and then import it into the marketing system; it’s updated automatically. Apart from customer data, the integration can also communicate relevant data like order history, the frequency of purchase, total orders, money spent, preferences and other custom fields that provide valuable insights for your marketing team.

The integration allows you to keep a close eye on your customer’s activity and create effective marketing campaigns. For example, when a customer has been constantly looking for a certain brand’s products, you’ll come to know about it and every time there’s a special offer or a discount on the brand, you can notify the consumer via message or email. You can also create marketing campaigns that target your most extravagant shoppers.

Conclusion

The integration of POS with other systems gives way for enhanced inventory management, improved warehouse management, better accounting, personalized marketing, optimal productivity and a boost in revenue. However, you must wisely choose the best type of integration depending upon your business needs.


Brightpearl's all-in-one automated solution effortlessly integrates all your inventory, accounting, order, warehouse, customer and ecommerce data with your point of sale system, allowing you to have complete control over your business and the customer experience.

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About the Author

Mohit Sharma is a Digital Marketing Expert with experience in Marketing, Communications, and Ecommerce Development. His interests include Project Management Software, Billing Software, and Content Marketing. When he’s not working, he enjoys spending time with his family, friends, and playing chess.