November: In Review 2018

Hello and welcome to November: In Review

October | September | August

The holiday season is now in full swing and we hope you’re on track to reach record sales this year. If you need a quick break from all the peak season madness, then take the time to have a quick scan through the resources, articles and news stories we’re sharing in this month’s roundup...

1. Report: Fast & Frictionless: The New Reality for DTC Brands

Our latest report, written in partnership with Endless Gain, utilizes consumer and brand attitudes, as well as cutting-edge biometric research to shine a light on the shake-up being caused by the direct-to-consumer (DTC) movement.

As major brands like Nike and L’Oreal shift significantly towards a direct-to-consumer model and disruptors like Dollar Shave Club, Under Armour, and Warby Parker explode into the market, they pose a dangerous new threat to retailers and established brands who are failing to grasp the need to be ‘fast & frictionless’.

Download the report now and gain insight into:

  • Retail and consumer attitudes towards DTC brands and how they will influence future shopping habits

  • What consumers want from a frictionless shopping experience, as well as the major hurdles brands are experiencing aligning delivery with expectations

  • How some DTC brands are winning due to their excellence and ownership of the end-to-end buying journey

  • The emotional and psychological experiences consumers have when purchasing from brands - and what makes for a great shopping interaction

  • How technology systems can remove friction areas, empowering brands to implement a frictionless shopping game plan and compete with DTC native brands

A new report from Brightpearl and Endless Gain which utilizes consumers and brands’ attitudes as well as cutting-edge biometric research to shine a light on the shake-up being caused by the direct-to-consumer (DTC) movement.

2. News: Making Tax Digital (MTD) for VAT Returns

Making Tax Digital is an HMRC initiative that requires UK businesses to submit their tax returns and payments online, while also keeping digital records of their taxes.

It will be mandatory from 1st April 2019 for all VAT registered businesses that have a taxable turnover above the registration threshold of £85,000.

This is a significant change from today’s processes, which sees the majority of UK businesses manually re-keying their VAT returns into HMRC’s online portal.

With this change in legislation in mind, one of our Product Managers, Richard Rattlidge, recently shed some light on what changes we’ll be making to the Brightpearl platform:

“As an accounting platform producing VAT returns, we will be providing our UK-based customers with a tool to send these returns to HMRC digitally. We're currently working on this feature and will have it ready before it's required by HMRC in April 2019.

The tool will allow you to send your VAT return contents directly from within the app with a simple click (after authorizing and setting up the app).”

Learn more about this new VAT change and how it might affect you in this special blog post.

3. Podcast #1: Shifting from Wholesale to D2C with Finlay London’s David Lochhead and Dane Butler

David Lochhead and Dane Butler from British eyewear brand, Finlay London, recently appeared on the vastly popular eCommerce Masterplan Podcast.

The episode focused on the change they made to their business strategy in 2017, which saw them launch a direct-to-consumer channel to fit alongside their existing wholesale business.

Listen to the podcast now to find out how this journey went, as well as what tools and resources the duo recommend if you’re intent on tackling your own DTC journey.

podcast

4. Podcast #2: Frictionless eCommerce and the DTC Customer Journey Challenge Derek O’Carroll & Neil McKay

This month, the eCommerce Masterplan Podcast also played host to our CEO, Derek O’Carroll and the CEO of Endless Gain, Neil McKay.

Together, they shared key insights into how you can improve your ecommerce business and how you can revolutionize the customer experience from discovery to delivery and beyond.

You can listen to the podcast here.

5. Article: Return to Sender: The Problem With Banning Serial Returners

Last month, we shared our report about the ‘serial returner’ culture, which threatens to see this type of shopper banned from their favorite stores.

With the holiday season now well underway, serial returners have been hitting the headlines once again.

Featuring guest comments from our very own CEO, Derek O’Carroll, PCR Magazine recently published an interesting take on the returns story, suggesting why it may not be such a good idea to ban serial returners after all.

Read the full article here.

Download our free report to find out whether retailers are planning to follow Amazon’s lead and cut off serial returners - and if shoppers will accept potential lifetime bans for ‘returning too much’.


And that’s all we have for this month! This will also be the last of our ‘In Review’ series for this year. We wish you the best of luck for the rest of the holiday season and hope you’ll start the new year off with a bang!

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About the Author

Justine Cross is the Content Marketing Executive at Brightpearl where she can be found writing away about all things retail and wholesale related. Previously to joining the Marketing team, Justine enjoyed helping customers with the Brightpearl system within both the Customer Support and Customer Success teams. After over 6 years with Brightpearl, she has become incredibly passionate about business success for retailers, and spends a large part of her days thinking of ideas for hot topics she thinks you'll love learning from and reading about.