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Hello and welcome to November: In Review.

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November has officially been and gone and as we move into December, the countdown to the holiday officially begins! As you eagerly await Santa’s sleigh bells, take a look at our recap of November’s best retail and ecommerce content to hit the internet in November.

Sit back, relax and enjoy the 4 hot pieces of content from last month…

 

1. Guide: Selling Internationally: A Guide to Tools & Services for Cross-Border Trade

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More and more retailers are selling internationally as over the years it’s become easier to trade over borders. Marketplaces such as Amazon and eBay have attempted to make it as easy as possible to allow their sellers to trade internationally. The experts at WebRetailer have pulled together this guide of the best tools and services you need to successfully sell globally.

The guide covers everything you need to know, including translation, currency exchange, international shipping, global fulfillment, international returns and VAT & Sales Tax. If you already cross-border trade or you’re thinking of branching out, check out this guide full of useful information.

 

2. News: China’s Singles Day Smashes Shopping Record

You’ve heard of Black Friday and Cyber Monday but have you heard of Singles Day? It’s another online shopping retail event which takes place on November 11th and has become increasingly popular in China. 2016 was an incredible success, especially for Alibaba as they had “growth of more than 32 percent” and “retailers on Alibaba's platforms had recorded $17.8 billion worth of gross merchandise volume (GMV)”.

To find out more about the success of Singles’ Day, read CNBC’s article full of smash records.  

 

3. Blog: How to Create Ecommerce Product Videos That Sell & Convert

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Displaying your products on your ecommerce store can be difficult as looking at images online is not the quite the same as looking at a product in a brick-and-mortar store. High-quality images are essential but why not go one step further with product videos?

Our friends over at BigCommerce have pulled together this blog with 4 easy-to-action chapters covering how to develop a video marketing strategy for your products, best practices you should follow, tips to increase trust, engagement and conversion, and examples of the best product videos. The best thing is that you can read the blog in just 37 minutes!

 

4. Statistics: Cyber Weekend Shopping Trends

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Last weekend was one of the busiest weekends for retailers out of the entire year as the crazy discount days; Black Friday, Cyber Monday and Small Business Saturday, took over the retailing world. We analyzed the performance of our own independent retailers over the weekend starting from Thanksgiving on November 24th to Cyber Monday on November 28th.

The statistics are very interesting with the entire weekend up 45% in gross merchandise value (GMV) from last year. Black Friday saw the biggest increase with a +63%. Additionally, we found that average order value fell and Amazon is gaining revenue share from eBay. Check out the infographic full of all the independent retail shopping trends we discovered from our customers over the cyber weekend.

 


That’s all for this month, make sure you come back next month for the best content from December. Did we miss any of your favourite articles from November? Let us know in a comment below!

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About the Author

Danielle Ricketts is the Senior Global Content Manager at Brightpearl where she spends her time following her passions of writing, retail and social media. She can be found writing away about all things retail or engaging with followers online.