Successful retailers online, and off will be looking to maximize effectiveness in 2015. Being prepared and planning ahead can make life so much easier. Making sure you know any key dates which can impact your retail sales will help you plan strategically to optimize and drive spikes in traffic.
Brands who are prepared on all fronts from inventory and logistic management to marketing and sales campaigns will be able to offer an unparalleled service keeping customers coming back for more. Don’t miss out because you’re under prepared!
We know that dates will vary amongst different industries and seasonality will very much depend on what you trade. Whenever your busy periods are, it’s important to be prepared and making sure you're maximizing those times of year. It’s also important to keep messaging in-line with brand when leveraging the key dates within your industry.
Another great way to find out when you get increased traffic and sales spikes is through Google Analytics. Christmas in particular is known to attract shoppers months before the big day, so don’t miss out by simply not planning far enough in advance. Whether it’s Valentine's Day or Father’s Day the trick is to know when people start shopping for these events so make sure you get to know your shoppers. If you run a system like Brightpearl which tracks both online and offline sales, all in one place, you can analyse your customer behavioural pattern and use the information to your advantage.
Here’s some key dates for you to keep track of:
So you’ve got the key dates, but the next question is how far in advance should you prepare for them? We suggest try to schedule 3-6 months in advance where possible - keeping a calendar of all your planned activities will help you stay on top of things.
If we’ve missed any dates or events which you plan for or you have any planning tips of your own then let us know in the comments below.
Happy New Year we hope 2015 is even bigger and better!