This guest post has been kindly contributed by ProProfs Help Desk.
The holiday season is a time when people are excited about the idea of buying gifts for their loved ones, shopping for new clothes and decorating their homes with bright lights and the many colors of the festive season. This is the time when retail booms and prospers. Customers across the globe gear up for holiday festivities like Thanksgiving, Halloween, Hanukkah and Christmas.
According to the National Retail Federation, holiday retail sales starting from November through to December are expected to increase between 3.8% and 4.2% in 2019. People are in the mood for buying and giving, and everywhere you look, there's a flood of sale campaign ideas, creative ads, emails, social media posts and other marketing campaigns. After all, every business wants to cash in on the spending frenzy of this season.
In 2018, Apple released an animated piece, which was successful at capturing the spirit of the season. In the video, you can see a young woman who’s always creating something but is too shy to come out of her shell. She keeps all her creations locked within a box. But one day, suddenly, a strong wind scatters all her work around the city. People all around get a piece of her creation and their faces light up with warm smiles. Through the short video, Apple puts forth the idea that if you have a gift, share it with others.
This is not only a well thought out marketing concept but it also tugs at your heartstrings. That’s what a great ad does. It should not only market your product but also appeal to the emotions of customers. If this got you thinking about how you can perfect your own festive campaigns and sales strategies, we have six tips for you!
1. Be Creative - Launch Innovative Sales Campaigns
Since every marketer will try to attract customers to their respective brands, how will you stand apart from the crowd? It’s simple! By designing and launching innovative sales campaigns. You can create campaigns centered around one theme of the festive and holiday season, release teaser campaigns and collaborate with influencers and renowned personas to promote your products. Research on what and how your rivals are pitching to consumers and devise unique product selling ideas and sale campaigns for your target audience.
2. Focus on Festive Product Promotion
Often retail brands come out with an exclusive festive line of products. For instance, Cadbury always creates special festive gift boxes during this season. Not to mention, it always stays ahead in the game with festive promotional ads that have the right balance of emotions and product marketing. This is the time to focus on boosting the promotion of your festive product line with creative and engaging ads.
3. Don’t Forget to Build Quality Content Around Your Products
Quality content goes a long way in promoting your products and expanding your brand reach to the right audience. You can create relevant content about the products you wish to promote the most during the festive and holiday season. For example, if you’re a retailer of lighting and electrical products, you could create content like “The best lighting ideas for your house this Diwali” or “Five lighting tips that will make your house shine like a star”. As for the content, it could be articles, listicles, blog posts and even short videos. While promoting such content yourself, you could also encourage your customers to share your brand content in exchange for loyalty points, discounts and coupons.
4. Take Full Advantage of Email Marketing
Email marketing has not gone out of fashion yet. To date, email is one of the most used mediums by customers - and digital marketers take full advantage of it. So why not merchants as well? Retail stores can email promotional ads, festive offers, holiday discounts, gift cards and much more to their customers. What’s best about this marketing channel is that you can send personalized discounts and offers to each customer according to their spending habits, tastes and preferences - especially when your email marketing platform is integrated with your order management and customer data.
5. Offer Top-Notch Customer Support
It’s no longer the era of profit maximization. Instead, it’s the age of optimizing customer satisfaction. If your customers are happy, you will be standing strong in the market. However, if you put your profit maximization interests before the needs and pain points of your customers, you're bound to lose business. Since customer satisfaction has become extremely important these days, you must go the extra mile to keep your customers happy and satisfied with your products. Respond to customer requests and queries immediately, take prompt action to resolve their problems and guide them in making the right purchase decisions. These are some of the most crucial aspects of customer support. Since the festive and holiday season is usually hectic, you could make use of help desk software to make things easier for your customer care executives.
6. Rev-Up Your Social Media Accounts
People are always active on social media; more so during the festive and holiday season. Sharing their experiences, posting selfies and tagging people are the common norms today. Similarly, you can use social media to boost sales and attract customers. For instance, you can share live videos of what goes on behind the scenes, share customer stories and posts, tag customers, respond to their comments, use appropriate hashtags for sales campaigns and much more. The more active you are on social media, the more people will talk about your brand via likes, shares, mentions and comments. It’s a great way to interact and communicate with your customers and followers.
There you go! In six easy steps, we’ve explained to you how you can take charge of your brand promotion and sales this festive season. Now’s the time to get cracking on promotional campaign ideas to boost your sales. Once you’re done brainstorming, Brightpearl will take care of the rest!