Twitter is often under-used by businesses. Some simply see it as a conversation tool and although this is partly true, if you just use it in this capacity, you won’t be making the most of it. Others simply feel they don't have time. Here are three tips to help ensure that you make the most of your Twitter account.
1. Connect with customers and take on board their feedback
We have to remember that when people decide to follow your company on Twitter, they are not just opting in to see what you’re saying; they are actually making themselves available for your business to use.
Think about it, if your followers like what you’re saying, feel you listen to them, and like what you stand for, they will become your brand advocates. They will basically promote your business for you! This could be through a range of activities from re-tweeting, mentioning your company and writing tweets that link to your page or website.
So make the most of it, provide great customer service on Twitter. Engage your followers by listening and responding to their feedback. Don’t ignore them. The more that your followers feel like they are valued, the more they will want to shout about your business.
2. Be clever with who you follow
Used correctly, Twitter gives your business reach that goes further than any other method of advertising so be savvy with it. Start following competitors, thought leaders and those with authority in your industry. Building a rapport with these groups of people will build your company's credibility in your industry. Apply the quality over quantity rule. Always choose to follow one influential person over following 100 people who aren’t related to your industry.
3. Drive traffic to your website and blog
Sometimes 140 characters just aren’t enough to say what you need to say. I have sat there on my Twitter account many a time trying to figure out what grammatical crime I was going to be forced to commit in order to get my message out into the digital space. Familiar scenario?
For messages that need a little bit more TLC, padding and explanation, use Twitter as your signpost. By using shortened links, you can give your audience a introduction to the topic you want to talk about and then follow it with simple call to action and who knows what it will lead to… for example, Hubspot found that 71% of consumers are more likely to make a purchase if they have been referred to the product or company through social media channels.
So start being intentional with your business's Twitter account. It doesn’t need to be a laborious task that you feel you have to do daily, instead think of it as a tool to help you grow. Start afresh today, use it to your advantage and watch out for the results.
Want to get started, but don't feel like you've got time for Twitter in your busy day? Check out "Help! I don't have time to tweet", another fantastic guest post by Creare.