Holiday Season Secrets to Retail Success [Infographic]

Written by Danielle Ricketts on 11 November 2016

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The holiday season can be extremely stressful for independent retailers, but with the increase in footfall across your bricks and mortar store, rise in traffic on your ecommerce website, and boost in searches across marketplaces, the festive shopping period offers incredible opportunities for omnichannel merchants to increase sales and achieve retail success.

You may be wondering how can you avoid the stress and still take advantage of the opportunity to make this holiday season your most successful yet? We’ve got you covered as in our recent webinar we teamed up with retail experts, Nicole Leinbach Reyhle from Retail Minded and Ben Johnson from Casey’s Distributing, to share their top tips to have a successful, stress free holiday season.

The webinar was full of secrets to retail success and covered:

  • Actionable advice to acquire and convert holiday season shoppers
  • Shipping and fulfillment tips to stay efficient this holiday season
  • How to work with third party logistics to make shipping easier
  • Best ways to create long-term and loyal customers

Nicole offered some great tips around getting your store ready, securing holiday season staff, planning dates for special events, promoting holiday hours and offering gift wrapping services. She even gave away a bonus tip to get involved in Small Business Saturday which encourages shoppers to “shop small” with independent retailers on Saturday November 26th in the U.S. and Saturday 3rd December in the UK.

While Ben’s retail success tips focused on best practices for your shipping and fulfillment over the holidays. As your orders come flooding in and you try to keep on top of all the stock coming in and out of your warehouse, it’s easy to lose control but Ben offered great advice to efficiently manage your fulfillment. His tips included how to document your plans and processes, the best ways to deal with receiving orders whilst shipping, advice for communicating with suppliers and best practices for picking your orders by warehouse location.

We created this awesome infographic below so you can enjoy the top tips that featured in the webinar. Do you have any extra tips to add? Let us know in the comments section at the bottom of the page.

The clock is ticking so make sure you’re ready as we enter the busiest shopping weeks of the entire year. Sit back, relax and watch the full webinar for even more detailed tips and actionable advice for retail success this coming holiday season. Enjoy the video!

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Danielle Ricketts
About the author
Danielle Ricketts

Danielle Ricketts is the Copywriter and Social Media Executive at Brightpearl where she spends her time following her passions of writing, retail and social media. She can be found writing away about all things retail or engaging with followers online.