The beginning of March? That can only mean one thing, it’s time to recap on the hottest retail, ecommerce and digital marketing news and advice to hit the internet last month. We’ve done the hard work for you by scrolling through tonnes of articles to find the best of the best. Here’s our pick of the top 5 pieces of content from February…
1. Infographic: The Perfect Cart Abandonment Email
With the incredibly high rate of cart abandonment in ecommerce, it’s essential for retailers to follow up and try to convert abandoned carts into purchases. So what does the perfect cart abandonment email look like? Ecommerce Insights created this great infographic which covers the perfect time to send, subject line and content. Here’s our main takeaways:
View the full infographic including conversion rate statistics on the Ecommerce Insights blog.
Amazon’s name is always in the headlines as they continue to grow and succeed but how can mid-size retailers compete with the retail giants? The short answer is that improving their operations can allow them to more effectively focus on their customers! Our very own CEO, Derek O’Carroll shared his view in the article:
“Retailers need to be looking at their back office operations for efficiency gains. All too often they’re using intelligent, skilled and well paid staff to do simple manual jobs such as chasing up orders and checking on inventory when these people would be much better deployed talking directly to customers.”
By automating those back office processes, retailers can become more efficient by reducing the time staff spend on admin tasks, allowing them to spend more time focused on the customer. Read the full article to find out how technology can help mid-size retailers improve operations in order to compete with the likes of Amazon.
February is renowned as a very fashion-focused month in the retail industry as fashion weeks take place all over the world so first and foremost we’re covering the trends and stories hitting the news straight from the catwalks. There’s plenty we could talk about with New York, London and Milan Fashion Weeks all taking place throughout the month and Paris Fashion Week kicking off today.
The topic we’ve found most interesting across the fashion weeks is the presence of technology. Our friends at Dotmailer shared their 3 tech takeaways from New York Fashion Week including virtual reality, the store of the future and digital dresses.
‘Could social media save the fashion industry?’ was another interesting article that cropped up from London Fashion Week. The article covers how social media has transformed LFW and how it’s “an indispensable tool for the industry”.
It was great to see some of our customers also being showcased at London Fashion Week as Roksanda Ilincic took to the catwalk to show off their SS17 range, and Hill and Friends presented their new range of high-end handbags. Congratulations Roksanda Ilincic and Hill and Friends!
Omnichannel – the word that’s on the tip of every retailers’ tongue. There’s a huge amount of opportunity in adopting an omnichannel retail strategy so we teamed up with Nicole Leinbach-Reyhle from Retail Minded to create an introductory guide to omnichannel retail. The guide covers:
If you’re looking to connect with new customers and enhance your omnichannel strategy, get your hands on your free copy today!
That’s all for February, we hope you enjoyed our recap of this month’s and have a successful month in March. If you want to stay up-to-date with the latest retail news and advice, subscribe to our weekly blog roundup email!