There are a growing number of well-known larger retailers that are introducing services such as ‘Try Before You Buy’ (TBYB) and free returns.
The TBYB model enables customers to order multiple items before deciding what they’d like to keep. There’s no upfront cost – shoppers simply pay for anything they keep after a certain number of days, usually thirty days following dispatch. They return anything else that they don’t want, for which they are never charged.
But our research reveals that customers would return an average 3.95 more items each month in the US and 3.08 items in the UK with this sort of shopping model in place.
Which poses the question:
How can retailers stay ahead of the curve and offer these types of services without hurting their margins?
We’ve recently teamed up with one of our partners, EYStudios, a leading ecommerce brand development firm, to create an on demand webinar that will help you to understand why the introduction of these services could quickly lead to a tsunami of returns, and how, if approached correctly, it could be a massive opportunity for your business.
In less than 30 minutes, you will:
Sound good? Sign up to watch the on demand webinar now.
And if you want even more detail into the ‘Try Before You Buy’ model and the impact it is having on returns, then you can also download our in-depth ‘Tsunami of Returns’ report for free now.