Congratulations, you survived the crazy cyber weekend and hopefully saw an increase in sales! Now that the weekend is over, let’s take a look at the stats from Thanksgiving, Black Friday, Small Business Saturday (US) and Cyber Monday for 2016. At Brightpearl we’re privileged to work with over 1,200 SMB retailers from various retail industries so we took a look at their performance over the discount shopping days.
The cyber weekend stats show that Thanksgiving, Black Friday, Small Business Saturday (US) and Cyber Monday all saw an increase in gross merchandise value (GMV) in comparison to last year. Here’s the highlights:
- Black Friday saw the biggest increase in GMV with a 63% increase from 2015.
- The Saturday, which is Small Business Saturday in the US, saw the second biggest increase with a 49% increase in comparison to last year.
- Thanksgiving shopping rose 47% and Cyber Monday increased by 25%.
- Over the entire cyber weekend, from Thanksgiving on November 24th to Cyber Monday on November 28th, there was a whopping 45% GMV growth rate from 2015 to 2016.
How much are shoppers spending with SMB retailers?
Although GMV has risen across the entire cyber weekend, the results show that shoppers are spending less per average order value. Over the last few years the amount consumers are spending on each order has continued to fall from $178 in 2014, to $155 in 2015, and to $108 this year.
So why are shoppers spending less? There’s many reasons that could be causing the drop, including:
- Retailers discounting even more which is bringing average order value down but increasing the number of shoppers.
- More people are being enticed to shop over the cyber weekend but individually they’re spending less.
- Consumers are spending less with each individual retailer but shopping with more retailers and spending more overall.
Why do you think shoppers are spending less per average order value? Let us know in the comments section at the bottom of the blog!
Battle of the sales channels
Amazon is gaining revenue share from eBay again this year just like they did during the 2015 crazy cyber weekend. In 2016 there’s been an even bigger increase with Amazon taking 66.19% of orders, in comparison to eBay’s 33.81%.
However, more money is still being spent on ecommerce websites with Magento and Shopify coming out on top in the amount of GMV by sales channel. Interestingly, Shopify has seen the largest rise with an increase of 151% from 2015, followed by Magento and Bigcommerce in second and third place. Interestingly, Amazon saw the lowest increase of 6% in GMV from 2015-2016.
The performance of our customers over Thanksgiving, Black Friday, Small Business Saturday (US) and Cyber Monday was very impressive. Here’s the low-down:
- $33,843,571 USD worth of orders were placed using Brightpearl over the cyber weekend.
- 6,339 orders were processed per hour.
- Magento was the most popular sales channels by GMV.
- Our customers had orders placed in 158 countries around the world using 27 different currencies.
We created this infographic below to show all of the interesting trends from the cyber weekend. How did you get on over the crazy cyber weekend?
If you enjoyed our infographic and stats from the cyber weekend, then why not share on social media for others to discover? Just hit the buttons below!
Do not fear, we’ve got another infographic full of holiday season retailing tips so you can ensure you get the most out of this busy time of year.