Congratulations, you survived the crazy cyber weekend and hopefully saw an increase in sales! Now that the weekend is over, let’s take a look at the stats from Thanksgiving, Black Friday, Small Business Saturday (US) and Cyber Monday for 2016. At Brightpearl we’re privileged to work with over 1,200 SMB retailers from various retail industries so we took a look at their performance over the discount shopping days.
The cyber weekend stats show that Thanksgiving, Black Friday, Small Business Saturday (US) and Cyber Monday all saw an increase in gross merchandise value (GMV) in comparison to last year. Here’s the highlights:
Although GMV has risen across the entire cyber weekend, the results show that shoppers are spending less per average order value. Over the last few years the amount consumers are spending on each order has continued to fall from $178 in 2014, to $155 in 2015, and to $108 this year.
So why are shoppers spending less? There’s many reasons that could be causing the drop, including:
Why do you think shoppers are spending less per average order value? Let us know in the comments section at the bottom of the blog!
Amazon is gaining revenue share from eBay again this year just like they did during the 2015 crazy cyber weekend. In 2016 there’s been an even bigger increase with Amazon taking 66.19% of orders, in comparison to eBay’s 33.81%.
However, more money is still being spent on ecommerce websites with Magento and Shopify coming out on top in the amount of GMV by sales channel. Interestingly, Shopify has seen the largest rise with an increase of 151% from 2015, followed by Magento and Bigcommerce in second and third place. Interestingly, Amazon saw the lowest increase of 6% in GMV from 2015-2016.
The performance of our customers over Thanksgiving, Black Friday, Small Business Saturday (US) and Cyber Monday was very impressive. Here’s the low-down:
We created this infographic below to show all of the interesting trends from the cyber weekend. How did you get on over the crazy cyber weekend?
If you enjoyed our infographic and stats from the cyber weekend, then why not share on social media for others to discover? Just hit the buttons below!
Do not fear, we’ve got another infographic full of holiday season retailing tips so you can ensure you get the most out of this busy time of year.