With so much competition in retail, especially around the holiday season, it’s important to stand out of the crowd with eye-catching Christmas displays.

We asked some of our customers to show us how they’ve got their brick and mortar store or ecommerce site in the Christmas spirit. Here’s our pick of the best…


Natural Baby Shower

Natural Baby Shower have created a lovely Christmas display in their showroom in Bagshot, Surrey. Mixing a range of toys, clothes and Christmas trees, the display offers gift ideas and a very festive feel.

There’s some great gift ideas including a wooden balance scooter, traditional slippers and a fire truck. We love the reindeer, penguin clothing and Christmas train… Good work Natural Baby Shower!

Natural Baby Shower is the place to shop for natural, organic and ethically made baby products. Clifton and Victoria founded Natural Baby Shower in 2007 from their home and now have a team of staff, a warehouse and are selling on multiple channels. Find out more about Natural Baby Shower in our case study.

retail display ideas


CEI Books

CEI books have got creative with their Christmas display and created a very unique Christmas tree made of books. Katie sent us this photo of their creative Christmas tree which has even been decorated with lights.

CEI Books are a non-profit religious bookstore where you can find thousands of printed materials about Christianity.

Book Christmas Tree - Holiday Shopping Season


The Priory Menswear

The Priory have gone for a homely approach with a traditional Christmas tree placed in store in front of a well-merchandised and easy-to-shop display of backpacks and shoes, making brick and mortar shopping simple. If you look closely you can even spot some fairy lights displayed on the right side of the Christmas tree!

Easy-to-shop Christmas displays are the key to increased sales during busy periods as customers stress levels are already high so they want the easiest shopping experience possible.

The Priory sell a wide range of credible menswear brands including Fred Perry, Obey, Carhartt and Eastpak. Moving online, The Priory have also gone all out on their website with a Home Alone and Christmas theme.

Christmas Tree in Retail



CEI Books are not the only ones to get creative with books, 10ofThose created their very own Christmas tree using books, tinsel and fairy lights. Brilliant positioning right next to the 10ofThose sign! is a Christian book distributor who sell Christian resources at adorable prices and use their profits to distribute resources across the world.

Book Christmas Tree - Holiday Shopping Season


Moving Online

It’s not just about making physical stores Christmas-themed but it’s also important in ecommerce. Whether that’s highlighting Christmas gifts on your homepage, adding some virtual snow or adding holiday-themed images.

Online shopping has been on the rise for a while but it has become increasingly popular this holiday season with 45% of ecommerce sales now made via mobile devices and online shopping topping stores on Black Friday weekend. The rise in ecommerce makes it even more crucial to have an eye-catching, Christmas-themed website.


Cocorose London

Cocorose London have gone all out with their website by adding holly to their logo, falling snowflakes to their homepage and a 24 day advent calendar as the main image website. The advent calendar offers a different Christmas treat each day, with a new main image for the website each day!

Cocorose London are a designer shoe brand which was founded in 2007 by Janan Leo and began in the East London markets. They have grown into an international brand sold in boutiques and department stores and are well-known for their foldable shoes, premium presentation and signature designs. Find out more about Cocorose London in our case study.

cocorose london website



Spikeball paint a picture we’re all familiar with… Sitting around the tree at Christmas opening Christmas presents. Luckily, they’re smiling because they’ve received a Spikeball set! We love this web design, it’s relatable, brand-specific and a great flash-forward to Christmas day.

Spikeball is the leading manufacturer, distributor and online retailer focused on building the next great American sport. The sport being roundnet, commonly known as Spikeball and described as a cross between volleyball and foursquare. Learn more about Spikeball in their case study.

spikeball website


The Stonebake Oven Company

The Stonebake Oven Company have added a sprinkle of Christmas to their website design with a sprinkling of snow. This subtle touch is very fitting for the company as it almost looks like flour.

The Stonebake Oven Company sell high quality, affordable and hand cast wood fired ovens for indoor, outdoor, residential or commercial use.

the stonebake oven company website


The Drum Shop

The Drum Shop’s website design is simple but effective with self-branded presents on the homepage and the short and catchy headline ‘Christmas Bargains’. Everybody loves a bargain, especially at Christmas!

Like the name suggests, The Drum Shop specialise in selling drums from beginner to the highest quality products. They are one of the UK’s leading drum retailers who established in 1993.

the drum shop website


Leader Stores

Leader Stores have made their website snow for Christmas and are offering new customers money off. We love the snow falling on the website giving it a real Christmassy feel. Anything that moves on the web is instantly more engaging!

Leader Stores are a leading home superstore selling almost everything you’ll need for your home including doors, windows, kitchens, bathrooms, fireplaces, lighting and furniture. Leader Stores created their online store through our ecommerce specialist partner, Visualsoft.

leader stores website


What do you think of these Christmas displays and website designs? Which one is your favourite? Comment below to let us know!

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About the Author

Danielle Ricketts is the Senior Global Content Manager at Brightpearl where she spends her time following her passions of writing, retail and social media. She can be found writing away about all things retail or engaging with followers online.