Multichannel Retail Advice

The best place for the latest retail news, stories, tips, and trends.

Nicole Leinbach Reyhle

Nicole Leinbach Reyhle is the Founder and Publisher of Retail Minded, a publication committed to supporting independent retailers through news, education and support, as well as the Co-Founder of the Independent Retailer Conference. Recognized for her expertise in independent retail, Reyhle has published thousands of articles about small business and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. Additionally, Reyhle has contributed to Forbes, Fiverr, IBM and more, and has been the Spokesperson for Small Business Saturday from American Express since 2014. Learn more about Retail Minded at www.retailminded.com, at @RetailMinded on Twitter or at Facebook.com/RetailMinded.
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Recent Posts

Spring Cleaning for Your Retail Business: 5 Tips to Help Your Store Shine

Written by Nicole Leinbach Reyhle on 26 April 2017

As Winter quickly passes and Spring slowly comes to life, consumers and retailers alike can look forward to longer days, propped retail doors and new inventory to takeover store shelves. Unlike an official start of a new season on the calendar, however, retailers have the luxury of slowly transitioning into Spring from Winter – allowing them to gradually update their store merchandising, displays, operations and overall store health. Keeping this in mind, aim to refresh and bring renewal to your store along the way as you welcome Spring into your business strategy. To help? Consider these five tips.

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Pop-Up Shops: Beyond the Basics to Help Temporary Stores Thrive

Written by Nicole Leinbach Reyhle on 12 April 2017

The term “pop-up” isn’t new to retail, yet how pop-up storefronts have evolved over the years continues to introduce new ways to excel at them. Identifying the right location, positioning a pop-up near like-minded yet non-competitive businesses and marketing your pop-up to your target audience are all key components to achieving pop-up store success. But what else can you do to help strengthen your pop-up storefront experience?

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5 Reasons Every Retailer Needs to Be Using an Integrated POS

Written by Nicole Leinbach Reyhle on 21 March 2017

Retailers are among the busiest professionals – with a to-do-list that’s never ending and inventory that’s always rotating. Understandably, merchants get busy and as a result, sometimes overlook valuable ways to strengthen their business. Among them? Introducing a point-of-sale system to their store. Whether it’s due to lack of time, lack of interest or lack of knowledge, a POS system should be at the top of every retailer’s to-do-list if it already isn’t a part of their store operations.

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3 Ways to Retain Customers & Increase Sales

Written by Nicole Leinbach Reyhle on 07 March 2017

It’s reported that 80 percent of future revenue could come from just 20 percent of existing clients, and yet too often businesses overlook this potential in exchange for making new customers their top priority. Keeping this in mind, what’s your strategy when it comes to customer retention?

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Double Trouble: How Introducing Cross-Merchandising Can Increase Sell-Through

Written by Nicole Leinbach Reyhle on 17 February 2017

Looking to increase your store sales? One of the best strategies and yet most often overlooked ways to do this is through cross-merchandising. First thing is first, however. Just what is cross-merchandising?

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5 Retail Marketing Tips to Help You Thrive in 2017

Written by Nicole Leinbach Reyhle on 18 January 2017


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Kicking Off 2017 Right... 5 Retail Resolutions You'll Want on Your To-Do-List

Written by Nicole Leinbach Reyhle on 09 December 2016

As years come and go, there’s no more ideal time than the start of a New Year to reset your business goals in an effort to gain future success. Among the things to add to your resolution to-do-list for 2017 include strengthening your existing retail operations, incorporating more social opportunities into your day-to-day business agenda and becoming more savvy about data and how it can help your business.

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3 Tips to Help Make This Year’s Small Business Saturday Your Best Yet

Written by Nicole Leinbach Reyhle on 16 November 2016

Founded in 2010 as a way to encourage consumers to support small businesses, Small Business Saturday will celebrate its seventh year this upcoming November 26, 2016. Taking place the Saturday following Thanksgiving, Small Business Saturday has gained worldwide attention over the years – with the United States President Obama having supported it each year, as well as elected officials in all fifty states. Possibly even more impressive, however, is that in 2015 over 95 million consumers were reported to have shopped small on Small Business Saturday. Keeping this in mind, what can you do to help attract some of the millions of customers who plan to shop small this year?

 

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5 Tips to Prepare For a Successful, Stress Free Holiday Season

Written by Nicole Leinbach Reyhle on 03 November 2016
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The Best Present You Can Give Your Business: Creating Loyal Customers From Holiday Shoppers

Written by Nicole Leinbach Reyhle on 23 September 2016

When you think of customer loyalty, how often do you think of the holidays? Often, retailers are so busy trying to capture as many sales as possible during the busy holiday season that they tend to overlook how to retain holiday shoppers into long term, loyal customers. This oversight is one not to ignore, however, since holiday shoppers present the perfect present for retailers to enjoy – no pun intended. That perfect present just so happens to be customer loyalty, something any business can appreciate.

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