Omnichannel Retail Advice

The best place for the latest retail news, stories, tips, and trends.

Kenny Johnson

Kenny Johnson is a Product Marketing Manager at Brightpearl, focused on producing content to help customers get the most out of Brightpearl and the broader e-commerce landscape. Prior to Brightpearl, Kenny graduated from Stanford University with a Computer Science degree and worked as a sales engineer. His combination of sales and programming experience allows him to approach product conversations and problem-solving with a business and technical mindset. Kenny understands the complex technical aspects of software, but he is also able to teach people how to use products and effectively communicate business value.
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Recent Posts

Magento 2: Myths Dispelled & Back Office Considerations You Should Know [Webinar]

Written by Kenny Johnson on 09 March 2018

Learn how your business can efficiently migrate from Magento 1 to Magento 2 with as little impact on your bottom line as possible with this advice from 121eCommerce and Brightpearl.

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4 Reasons to Integrate Your Payment Platform and Order Management Solution

Written by Kenny Johnson on 20 February 2018

Most omnichannel retailers have established payment workflows on their ecommerce stores, but phone, wholesale and other channels typically require payment and credit card entry into a separate platform. Here are 4 key reasons to integrate your payment platform with your order management software:

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A Forrester Roundtable Recap: Emerging Trends in Omnichannel

Written by Kenny Johnson on 20 October 2017

Brent Bellm, CEO of BigCommerce, Andrew Porter, Chief Product Officer of Brightpearl, and Brendan Witcher, Principal Analyst at Forrester, teamed up to discuss emerging trends in omnichannel from a front and back office perspective. Brendan Witcher offered up key statistics and trends Forrester has broadly observed in online retail, while Brent Bellm and Andrew Porter offered insight into omnichannel trends specifically in front and back office technology.

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How and Why Should You Automate Your Invoicing?

Written by Kenny Johnson on 11 July 2017

Once an order is shipped, typically, you will generate an invoice to send to your wholesale customers, or you will simply mark your order as invoiced for your retail customers. Invoicing is core to any retail business’ accounting to correctly recognize revenue and manage customer and supplier debt. However, even the simple process of invoicing can lead to mistakes, if not done correctly, which quickly leads to incorrect financials. So, let’s discuss how and why you should automate your invoicing through the use of an omnichannel retail system to keep things slick and streamlined.

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How to Take Your Business Beyond Shop Doors with a Mobile POS

Written by Kenny Johnson on 19 May 2017

Tablet based point of sale is becoming the predominate solution for retail brick and mortar locations. And with good reason! Mobile point of sale hardware is relatively cheap when compared to fixed, proprietary hardware and allows for delightfully designed apps which can be up and running in minutes.

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Reduce Risks with EDI: The Top Tips for Success [Webinar]

Written by Kenny Johnson on 27 March 2017

Many small to mid-sized retailers shy away from implementing Electronic Data Interchange (EDI) within their business, it’s often believed to be something only their larger competitors can benefit from. However, EDI is becoming increasingly popular with small to mid-sized retailers and it’s easy to see why.

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A retailer’s guide to selling on consignment

Written by Kenny Johnson on 18 October 2016

What is selling on consignment?

Selling on consignment is when vendors retain ownership of their products and contract with other retailers to store and sell those products. There are loads of articles (‘Selling products on consignment’, ’Consignment’ by Shopify, ‘11 tips when selling through consignment’) out there about consignment selling in traditional retail but barely any are focused on the consignment model in ecommerce. We will focus specifically on the benefits and costs of running a consignment model in ecommerce.

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