July's retail data sees UK and US orders up, but average spending down as customers' habits change. Here are the results at a glance:
- Total number of orders increased by around 20% compared to last year (July 2016)
- However, total order value increased by a more modest 4.4% in the UK and remains flat in the US
- Meanwhile, the average order value (AOV) drops by 13% in the UK and 15% in the US as customers decide to place more individual orders, more frequently
Now let's take a look at these findings in more detail...