Brightpearl Speaks at ASD Market Week 2019

We’ll be in Las Vegas from March 17th - 20th to speak at ASD Market Week on a couple of key topics that have been heavily discussed within the industry over the past 12 months.

We think you’ll get a lot of value from hearing about these topics first-hand and how you can adapt your strategies to support this new level of consumer expectation and demand.

You’ll find a quick round-up of the topics we’ll be presenting on below. But if you can’t come to the talks themselves, you’ll also find us on booth C1, where we can provide you with a customized retail operations assessment. We hope to see you there!

Fast & Frictionless: The New Reality for Direct-to-Consumer Brands?

Monday 18th | 10:00am - 10:15am & 3:45pm - 4:45pm

Sara Arthrell, Product Marketing Manager at Brightpearl

Fast & Frictionless: The New Reality for Direct-to-Consumer Brands?Becoming a true direct-to-consumer (DTC) brand means owning the entire customer experience - from discovery to delivery and beyond. However, many brands are failing to deliver on this promise and still accept a level of friction in their buying journey that isn’t compatible with modern consumer expectation.

With more than two-thirds of consumers now reporting poor shopping interactions and an unwillingness to return to brands that don't live up to expectations, customers can and will abandon those brands that don't deliver seamless end-to-end shopping experiences.

This presentation will delve into why the DTC movement represents a seismic shift for retail, with a majority of brands having plans to launch into DTC or expand their channel over the next year, including major names like Nike and L'Oréal.

Our Product Marketing Manager, Sara Arthrell will explain why the implementation of seamless shopping experiences at all ends of the buying journey must be prioritized, and why those brands that hesitate are likely to find themselves left by the wayside.

In addition to the presentation, a panel of leading retail experts and successful brands will provide insight and advice on how to successfully transition to DTC, or enhance the success of your existing channel.

You’ll learn about: 

  • Brand and consumer attitudes around DTC

  • The reasons behind DTC pushback and the risks involved

  • The common friction points in a typical buying journey and how to eliminate them

  • Why optimizing your brand’s DTC experience is an opportunity that cannot be ignored

Try Before You Buy: A Great Opportunity or Returns Tsunami Risk?

Tuesday 19th | 10:30am – 10:45am & 1:15pm – 1:30pm

Justin Press, SVP Customer Success at Brightpearl

Try Before You Buy: A Great Opportunity or Returns Tsunami Risk?

More and more brands like Amazon, Stitch Fix and Trunk Club are catering to shoppers’ tendencies by offering Try Before You Buy (TBYB), where many items go out and most come back.

Does this represent a fantastic sales opportunity or a hellish returns scenario?

With returns predicted to reach $1 trillion dollars within a decade, can you and other ecommerce companies leverage technology to take advantage of TBYB while also protecting your slim margins? This session will deep-dive into the issue and explain how to prepare for increasing TBYB demand while avoiding getting swamped by a returns tsunami.

You’ll learn about:

  • The opportunities and risks inherent in TBYB

  • The retailer and consumer attitudes towards Try-Before-You-Buy

  • The timeline for mainstream TBYB adoption and how to prepare

  • How to capitalize on TBYB while guarding yourself against the returns tsunami


Do you have any thoughts, questions or suggestions on these topics already?

Let us know in the comments below, or on our social channels, and we’ll be sure to cover them in our presentations if we have time...

As above, we hope to see you in Las Vegas later this month!

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About the Author

Ellie Barton is Head of US Marketing at Brightpearl. She is focused on providing advice and support to prospects and clients on how they can improve the efficiency and profitability of their back office processes. Ellie is responsible for demand generation, positioning, partner marketing and events within the US.