• Products
    • Sales Order Management
    • Inventory Management
    • Inventory and Demand Planning
    • Shipping & Fulfillment
    • Warehouse Management
    • Retail Accounting
    • Purchasing & Supplier Management
    • Workflow Automation
    • Reporting & Business Intelligence
    • Payments
    • CRM
    • POS
  • Services
    • Implementation
    • Training
    • Support
    • Customer Success
    • Service Tiers
  • Integrations
  • Who we serve
    • For Online Retailers
    • For Wholesalers
    • For Brands
    • For Multichannel
    • For Brick & Mortar Stores
    • BigCommerce
    • Magento
    • Shopify
    • Amazon
    • eBay
    • Walmart
  • Why Brightpearl
    • Why Brightpearl
    • Customer Stories
    • Our Partners
    • Pricing
  • Resources
    • Resource Center
    • Guides
    • Blog
    • Press
    • Hot Topics
  • Book a Demo
  • Login
3 Tips to Make the Most of your Returns Data
January 13, 2017
Understanding average cost method for inventory
January 20, 2017

5 Retail Marketing Tips to Help You Thrive in 2017

Published by Brightpearl on January 18, 2017

Change can be exciting… though admittedly, change can often be scary. Because of this, small business owners often shy away from making changes to avoid the uncertainty they may bring. But when it comes to marketing, there’s no time to be shy. Consumers are leading the way when it comes to how businesses need to support them – and because of this, it’s essential you stay on track with keeping your customers happy in 2017 and beyond.

To help your unique business thrive in the year ahead, consider how the below marketing tips can help your store and online presence.

Marketing Tip #1: Embrace Online Engagement

Customers nowadays are influenced by brands, friends, communities, media and more at nearly every twist and turn they make. Due to the constant overload of engagement consumers have, it’s critical to be a part of their everyday discussions. There’s no better way to do this than to engage with them online. From social media to email marketing to text message alerts and even live videos, engaging with customers online is no longer something you need to debate about… you simply have to do it. Even as a brick and mortar business, there are countless benefits to being online to help engage your customers – including the perk of having affordable access to your target audience, the opportunity to share store news with just a few clicks, and the potential to capture new customers thanks to the power of social media. Just remember – it’s what you share and how you share it that matters. Aim to entertain, engage, inform and interact with your online audience while also offering them reasons to come into your physical store.

 

Marketing Tip #2: Deliver Transparency

While being online has its’ perks for businesses, there are disadvantages, as well. Among them? Easier access for customers to gain quick knowledge about brands and businesses – then deciding to shop somewhere else due to this. Keeping this in mind, aim to be transparent in your store policies, as well as be upfront about your company values, socially conscious brands you may carry and any other details that may help persuade customers to support your business versus another. Sharing these details can essentially help your business capture customers who also share your values and appreciate your policies. Additionally, this can help strengthen customer loyalty – which any store owner can appreciate.

 

Marketing Tip #3: Leverage Being “Small”  

Recently news broke that American retailer Macy’s would be closing many of their stores – and yet, this wasn’t a huge shock to consumers since many prefer to support niche merchants and small businesses versus traditional, big box retailers. Embrace this love affair that consumers are having with small businesses and leverage the excitement – and sales – it can bring to your business along the way. Among the reasons customers enjoy small businesses are because of their unique charm, their outstanding customer care and their one-of-a-kind experiences. But we know those aren’t the only reasons. Why is it that customers love your store? Seek local press, share customer testimonials and make sure to thank each and every one of your customers for shopping small in 2017 and beyond. Longevity begins with gratitude, so start your year off by saying “thanks”.

 

Marketing Tip #4: Strengthen Your Mobile Presence

Whatever you’re doing… stop. Look around. How close is your Smartphone? Is it in your hand? Are their Smartphones in the hands of those nearby you? Too often in past years, smaller businesses have ignored the power of mobile for their own brand growth. Yet during this time, consumers have increasingly used their phones to research dining, shopping, entertainment and travel options. Keeping this in mind, make 2017 the year you finally strengthen your mobile presence. From how your website is viewed via mobile to incorporating easier navigation options into your brand’s mobile experiences to using text message marketing as part of your marketing strategy, make mobile a priority for your business. As a result? Welcome more customers to your brands online and offline opportunities.

 

Marketing Tip #5: Look Ahead

While the year may just be beginning, it’s important to look ahead to how you want it to go for you in 2017. Are you aiming to increase customer loyalty? Gain new customers? Open a second location? Strengthen customer management? Increase revenue? All of the above? Whatever your goals are, identify them now so that you can stay on track for reaching them in 2017. You should even go as far as challenging yourself with deadlines to help reach these goals – then stick to them. The reward will be not only stronger customer engagement with your brand – but also a stronger appreciation of yourself and all the hard work you undoubtedly put towards making your business great.

 

Finally, as you look ahead into 2017 be sure to look forward to supporting all small businesses around you. This marketing tip is the tip that keeps on giving… particularly if you are able to partner with local, like-minded yet non-competitive businesses to help each of your businesses thrive! And on that note… Wishing you a successful 2017… and beyond!

 

Get more content like this
direct to your inbox.

Share
0
Brightpearl
Brightpearl

Related posts

January 12, 2021

5 Reasons to Choose Shopify for Your Ecommerce Store in 2021


Read more
January 8, 2021

Brightpearl announces $33m investment led by Sage


Read more
December 14, 2020

3 post-purchase best practices guaranteed to boost customer retention


Read more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

brightpearl logo

Company

  • Brightpearl life
  • Our People
  • Perks & benefits
  • Opportunities
  • Press

Useful links

  • Help center
  • API

Partner Services

  • Find a partner
  • Become a partner
  • Refer a customer
  • Partner resources

Contact Us

  • +1-888-320-5069
  • +44(0) 117 981 7361
  • Get in touch
  • Contact support

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube

© Brightpearl Copyright 2020 All rights reserved

Privacy policy T & Cs Security Terms 0f use
  • Sales Order Management
  • Inventory Management
  • Inventory and Demand Planning
  • Shipping & Fulfillment
  • Warehouse Management
  • Retail Accounting
  • Purchasing & Supplier Management
  • Workflow Automation
  • Reporting & Business Intelligence
  • Payments
  • CRM
  • POS
brightpearl order management icon

Sales Order Management

  • Manage multichannel orders in one system
  • Integrated POS, ecommerce, marketplaces, EDI, shipping and 3PL
  • Process thousands of orders daily
  • Integrate multi-warehouse fulfillment
brightpearl inventory planning icon

Inventory Management

  • Track inventory from purchase to sale
  • Automated inventory cost accounting
  • Make data-driven purchasing decisions
  • Gail real-time insight across multiple locations and sales channels
brightpearl inventory planning icon

Inventory and Demand Planning

  • Automatic forecast for replenishment
  • Invest in the right products
  • Release money tied up in overstock
  • Order enough product to meet demand
brightpearl shipping and fulfillment icon

Shipping & Fulfillment

  • Multi-location warehouse management
  • Manage complex order fulfillment
  • Automated shipping integrations
  • Configurable workflows
brightpearl warehouse management icon

Warehouse Management

  • Multi-location warehouse management
  • Intuitive barcode scanning system
  • Fewer mistakes on the pick / pack / ship process
  • Lower order handling time
brightpearl retail accounting icon

Retail Accounting

  • Automatically account for trading activity
  • Generate a P&L and balance sheet on demand
  • Real-time accounts payable & receivable
  • Expand through cross-border trade with multi-currency support
brightpearl purchasing and supplier icon

Purchasing & Supplier Management

  • Real-time accounts payable
  • Landed cost management
  • Manage relationships with suppliers
  • Update inventory costs using FIFO method
brightpearl workflow automation icon

Workflow Automation

  • Intuitive rule-based workflow automation
  • Automate your entire order-to-cash process
  • Minutes to set up and change
  • Save time on manual tasks and lower human error
brightpearl reporting icon

Reporting & Business Intelligence

  • Analyze sales and performance
  • Real-time accounts payable and receivable
  • Generate a P&L and balance sheet on demand
  • Define low-inventory quantities
brightpearl payments icon

Payments

  • Send click-to-pay invoices
  • B2B payment workflows
  • Take payment for phone orders
  • Save client card details for future use
brightpearl crm icon

CRM

  • Automate your email marketing
  • 360-degree view of customers
  • Wholesale CRM
  • Improve your customer service
brightpearl pos icon

POS

  • Save the sale when you don’t have an item in stock
  • Offline mode
  • Real time performance
  • Pause transactions

By Business Type

  • For Online Retailers
  • For Wholesalers
  • For Brands
  • For Multichannel
  • For Brick & Mortar Stores

By Ecommerce Channel

  • BigCommerce
  • Magento
  • Shopify
  • Amazon
  • eBay
  • Walmart