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Data from the Social Science Research Network has advised in the past that 65% of the population learn visually. This has since sparked a flurry of marketing and online debate based on visual learning and why infographics and images are speaking much louder volumes than just text alone. And with all of this debate happening throughout the world, we are very quickly being labelled as visual beings.

What this means is that when it comes to your website, how it looks and feels will heavily impact on how many of your website visitors will actually buy from you. There are so many different aspects to great web design; from maintaining your brand consistency, to embracing a mobile-responsive design and targeting specific audiences. To keep attracting consumers to your website and enabling them to trust your brand and buy with confidence from you, you need to be keeping ahead of your competition with your website design.

The 10 top tips in the infographic below are aimed to help you increase the levels of traffic you get to your website, help maximize your sales potential and ultimately help you to grow your retail business.

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And to keep things fair for those of you who prefer to learn from reading text, here are the top 10 tips written out:

1. Write engaging and attractive content

Become known as an expert in your industry by producing regular, high value and visually appealing blog posts and videos. This content should be informative and attractive to help boost traffic to your site and increase consumer trust in your retail business.

2. Improve your website’s user experience

It’s crucial for you to understand your website’s user experience (UX) and always aim to improve it. Simple but effective calls to action make your visitor’s journey around your website less tiring and confusing. But don’t overload them with too much information - welcome the blank space in your design!

3. Establish brand consistency

Reduce the possibility of consumer confusion and create a strong brand perception with consistency across your website. Imagery, color palettes and typography should complement each other and be consistent with the nature of your brand.

4. Design a mobile-responsive website

With consumers using their phones more than laptops and PCs, the age of mobile-responsive design is definitely upon us. Your website should adapt its layout to fit different screen sizes and provide the best user experience on any device. Otherwise your consumers may buy elsewhere!

5. Appeal to your target audience

Understanding your target market and knowing which problems they want to solve when they come to your website will really set you apart from the competition. Catch your target market’s attention, appeal to their desires and they will happily pay you to solve their problems!

6. Optimize your consumer’s browsing experience

Optimizing your website for the perfect online shopping experience and giving your consumers the option to checkout quickly will result in higher sales volumes. Avoid long and unnecessary forms, choose fast web hosting and implement a great web design to really put you at the head of the game.

7. Say no to stock images

The era of stock images is over. Using bespoke, eye-catching photography of your own products or team members is much more effective in establishing consumer trust. They’re more authentic, there’s more heart in it and your brand will seem more human and relatable to your audience.

8. Certify your seller status

Using high-quality trust markers throughout your site will increase consumer trust and confidence to buy from you. Trust markers include Feefo’s Gold Trusted Merchant badge, the Google Certified Shop badge and other certified seals. Don’t underestimate the power of displaying customer testimonials on your site as well!

9. Champion your problem solving abilities

Every visual and written element on your website needs to show how you can solve the problems your consumers faced before they came to your website. This is the best way to convince them to buy from you and not your competition.

10. Keep your design up-to-date

With years of online experience, consumers can very quickly decide whether a website is up-to-date or not. If outdated, they are highly likely to click away and find your competition instead. Focus design updates on changing trends, keep it fresh and always improve your website’s functionality.

 


We hope you found these tips useful! You should now be armed with all you need to know to improve your website, increase your sales and maximize your retail business success throughout the rest of 2017.

These tips have been adapted from a couple of blogs on the Brightpearl website written by NuBlue; experts on web design, development and hosting for your business. In case you missed them earlier, you can read both part 1 and part 2 on the Brightpearl blog.

Now over to you - what are your top tips for a great ecommerce website? Share your advice in the comments section below.

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About the Author

Justine Cross is the Content Marketing Executive at Brightpearl where she can be found writing away about all things retail and wholesale related. Previously to joining the Marketing team, Justine enjoyed helping customers with the Brightpearl system within both the Customer Support and Customer Success teams. After over 6 years with Brightpearl, she has become incredibly passionate about business success for retailers, and spends a large part of her days thinking of ideas for hot topics she thinks you'll love learning from and reading about.