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Connecting with customers has never been easier. The digital age offers a vast number of ways to reach and communicate with your audience. With the majority of shoppers experiencing multiple touch-points before buying, it’s important to show your presence across a number of channels and offer a consistent customer journey throughout. This infographic includes the top 10 omnichannel strategies your business should adopt.

1. Ecommerce

Having an online presence is no longer optional, it’s a must. There’s so many advantages of having an ecommerce store including boosted online sales, building up SEO ranking, and offering a research tool. It’s likely that shoppers will look online before visiting a physical store.

2. Brick and Mortar

Some people would argue that brick and mortar stores are a thing of the past but it’s one of the only ways to experience face to face interaction with your customers. Stores are so much more than just a place to shop, they give you the chance to build a relationships with your customers.

3. Social Media

Social media channels have so much potential from brand awareness to encouraging more sales. Embrace all social media channels, keep your social activity regular, get engaged with comments, and drive people to your sales channels to create a truly omnichannel customer experience.

4. Online Marketing

In a world where digital is everywhere, online marketing is certainly something you want to ensure is part of your omnichannel strategy. Along with the basics, you could try some more unique strategies such as blogging, advertising on social media platforms, and hosting webinars.

5. Email Marketing

Emails are a powerful marketing tool that directly connects you to customers who are already engaged, so they’re more likely to convert. Incorporate email marketing into your omnichannel strategy at least twice a month to help keep your business on your customer’s radars.

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6. Special Events

It used to be that special events were meant for physical stores only but nowadays you can introduce special events to your online efforts, as well. Regularly hosting events both online and in store will help to generate repeat customers and strengthen sales.

7. Mobile

Folks nowadays are always on the go, which makes mobile a key strategy to connect with consumers but also means they can be easily distracted. Your goal when incorporating mobile into your omnichannel strategy should be to make connecting with your brand easy and efficient.

8. Location Based Marketing

Get ahead of your competition by experimenting with location based marketing. To start, let your customer be in control by choosing options that allow customers to opt-in to push notifications and GPS-enabled content. Then, push out messages to your consumers when it’s both timely and relevant.

9. Loyalty Programs

It’s a known fact that it’s much more cost-effective to retain customers than it is to acquire new ones. Reward programs are a great way to encourage loyalty and strengthen overall sales. Think about offering loyalty programs across all your sales channels to really embrace the omnichannel experience.

10. Text Message Marketing

With mobile devices in the palms of consumers hands nearly 24/7, text message marketing increasingly proves to be beneficial in communicating with customers. Consider incorporating quick, concise messaging via texts into your omnichannel plans.


Now you know how to connect with your customers across multiple channels, find out how you can enhance your omnichannel strategy in other ways in ‘An Introduction to Omnichannel Retail’ - an expert guide written by Nicole Leinbach-Reyhle from Retail Minded. Download the free guide today!

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About the Author

Danielle Ricketts is the Senior Global Content Manager at Brightpearl where she spends her time following her passions of writing, retail and social media. She can be found writing away about all things retail or engaging with followers online.